Self Devised
''Supporting and promoting resilience as well as body image for 13-15 year old girls within schools called 'The Bottle Bank''
CONTEXT
initial insight
To gain a broad insight into the life of 'Gen-Z'- silly to state as I myself am on the cusp of this generation- I wanted to gain a greater understanding as to what could be going wrong in this generation. The first video I came across was one uploaded by inspirational speaker Simon Sinek who was speaking on the topic of 'Millennials in the Workplace', a video which gave me the perspective that young people are products of the way they have been raised and all that is around them. The video opened the opportunity of exploring 'where has it all gone wrong?' 'Why is there such an issue in the short years of the teens now and myself?- I should investigate into everything other than the teenagers being the problem. I want to create a big idea which helps young kids.
CONTEXT
examples in the media
After watching the Youtube video, I wanted to look at what factors around young adults may influence this emotion of not feeling 'good enough' with now such a larger variety of individuals in the workplace. The media specifically brought me to factors such as advertising which shows idealistic body expectations surrounding women in particular which may cause the route of self loathing within teens. Another factor was the lack of mounting what children see online whereby they're exposed to bullying online surrounding body image and positivity towards one another- in which they may mimic.
CONTEXT
research pillar
After overviewing the different articles I found online and in physical print, I decided to categorise my main pointers I wanted to look into/ explore further. From these main pointers it then gave me bursts of information to look further into- I wanted to understand the smaller questions within the bigger questions.
CONTEXT
research pillar
number 2
CONTEXT
research pillar
number 3
CONTEXT
primary research
On the 29th November 2019, I was lucky enough to be allowed to go into Prince William Secondary school whereby I could conduct primary research with young girls ages 13-15 years old. Contextual research into this age being the most prominent change of girls to women which at times can be confusing with constant messages from the media pressurizing them to conform to a certain way- I wanted to hear straight from the girls. I had 5 girls mixed between 13-17 to gain insights from the ones most targeted and the girls which are past this stage- what would they tell their younger self if they could? A lot of the questions asked were designed to challenge the girls to expand on their thoughts as it was expected a few may be too shy to speak out. Exercises such as ordering the most important thing to them in their life opened up the main insight where by the sixth former answered 'I wish I had an older self to tell me that the most important things in life aren't really what you perceive them to be at 14'- she wished she had an older mentor or sister to tell her this. This was where the beginning of my cross- mentoring support scheme grew from.
BIG IDEA
the statement:
‘‘Utilising a Cross-Age mentoring scheme within schools for 13-15 year old girls with the aim to improve resillience and body image’’
CREATIVE CONCEPT
design recipe
This mood board depicts the serenity the Bottle Bank wishes to portray. It is a cool, modern yet feminine brand which wants the consumer to feel as though they are apart of something bigger than a resilience mentoring scheme. The most important aspect the visuals must avoid is the usage of childlike colours or illustrations as the young girls may feel babied or not valued as a young adult for their genuine emotions. Originally the design recipe for 'Bottle Bank' was blues as this colour is the common association with social media, after much thought I wanted the Bottle Bank to avoid the connotations of mental health and false imagery social media encapsulates. I wanted to create a new recognisable brand connotation.
Outcomes
Below are some Creative Outcome mock ups:
Bus Stop: Girls on their way to school,
Outcomes
Mock ups:
Bathroom Mirrors: When girls may feel at their most insecure
Outcomes
Mock ups`:
School Gates: Parents can become aware of the scheme and ask their daughters