Levi's Trend Nation

Above is our trend forecast for Levis Womens Wear A/W 2018.

I was lucky enough to team up with Levi's to create a 'Trend Forecast' which included three different trends we predicted they could incorporate into their brand. Within this module I was asked to predict trends for interior, packaging and clothing. This for me was an extremely enjoyable project as it enabled me to explore the world around me- not just fashion but through art, architecture and music.

The skills I have learnt from this module have extended into further projects I have completed since- may this be working for Free People whereby I was expected to know what is new and fresh in the industry. With Levi's being such a traditional brand which uses denim as their main fabric choice, it was difficult to create something new from something so classic. Research trips to Berlin fashion week and a breadth of research into up and coming trends taught me that nothing is too traditional- you can always alter a brand and make it fresh and exciting.

Above is our trend forecast for Levis Womens Wear A/W 2018.

BELOW: Research trip to Berlin Fashion week where myself and my group interviewed competitors to get an understanding of the denim industry- one we all had very little knowledge of.